In 1995, two behavioural economists — Shlomo Benartzi and Richard Thaler — published a paper that won Thaler the 2017 Nobel Memorial Prize in Economic Sciences. Its title was deceptively simple: “Myopic Loss Aversion and the Equity Premium Puzzle”. The
Myopic Loss Aversion (Benartzi & Thaler 1995): Why Indian Retail Investors Sabotage Long-Term Returns by Checking Portfolios Too Often














