📅 Published
March 29, 2026
(Sunday)

Loss Aversion — Why Market Crash Hurts 2X More Than a Rally Feels Good

In this video lesson, Manish Goel explains Loss Aversion — the Nobel Prize-winning behavioral finance concept that shows why losses feel twice as painful as equivalent gains feel pleasurable. This is the most powerful wealth-destroying bias in Indian investing today.

What You Will Learn in This Video

  • What is Loss Aversion? (Kahneman & Tversky Prospect Theory, 1979)
  • Why SENSEX crashing 1,715 points hurt so much psychologically
  • 5 ways Loss Aversion destroys Indian investor wealth
  • The F&O gambling trap — SEBI: 90% of traders lose money
  • Titan Biotech (BSE: 524717) — 326% returns for patient investors
  • 7 practical techniques to overcome Loss Aversion

📄 Read the full blog post: Loss Aversion: Complete Guide for Indian Investors

🎧 Watch Hindi version: Click here for Hindi

Disclaimer: Educational content only. Not investment advice. Consult a SEBI-registered advisor before investing.

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Video: Loss Aversion — Why Market Crash Hurts 2X More Than a Rally Feels Good (English)
author avatar
Manish Goel
Manish Goel is a long-term value investor and the founder of Manish Goel Stocks, where he publishes daily, plain-English lessons on fundamental analysis for Indian investors. His writing focuses on reading annual reports, decoding financial ratios, spotting red flags, and building the patience and discipline that compounding rewards. Every article here is educational — never a buy or sell call — and free to read.